Top 10 Makeup Artists to Follow for Stunning Looks in 2025
Ready to transform your makeup game in 2025? The world of makeup artists is evolving rapidly, shaping not just trends but also empowering personal style across the globe.
In this article, we spotlight the top 10 makeup artists whose creativity, technical expertise, and influence are set to define the most stunning looks in the coming year.
You will discover artist backgrounds, signature styles, and expert tips that will elevate your beauty inspiration. Meet the trailblazers setting new global standards.
Discover insider secrets, must-follow trends, and follow these artists for daily inspiration and flawless looks.
The Rise of Makeup Artists as Influencers in 2025
The influence of makeup artists is reaching new heights in 2025, shaping trends, redefining standards, and inspiring millions worldwide. As the beauty landscape evolves, these professionals are not just behind the scenes—they are front-and-center, leading conversations and communities.
Social Media’s Impact on the Makeup Industry
Social platforms like Instagram, TikTok, and YouTube have transformed the way makeup artists connect with audiences. What once relied on magazine spreads now thrives on real-time engagement, interactive tutorials, and viral challenges.
Communities flourish around makeup artists who share behind-the-scenes content, step-by-step guides, and honest reviews. According to Statista's Beauty Shopping on Social Media Statistics, beauty-related hashtags and influencer content have driven significant growth in online beauty shopping and discovery. This shift from traditional endorsements to influencer-driven trends positions makeup artists as both educators and trendsetters.
Evolving Beauty Standards and Inclusivity
In 2025, makeup artists are at the forefront of promoting diversity and inclusivity. Their platforms highlight all skin tones, genders, and age groups, making beauty accessible and relatable for everyone.
Artists known for championing inclusivity use their influence to challenge stereotypes and encourage self-expression. Through their work, they break down barriers, showcasing looks that celebrate individuality and authenticity. As a result, makeup artists are helping to redefine what beauty means in a modern, global context.
The Importance of Following Professional Artists for Inspiration
Following leading makeup artists offers direct access to expert tutorials, trend forecasts, and trusted product recommendations. Many viral techniques, such as underpainting and the dewy skin trend, originated from these professionals’ creativity and willingness to share knowledge.
Both aspiring artists and beauty enthusiasts benefit from the educational value found in their content. By staying connected, followers gain insights into new techniques, discover innovative tools, and keep pace with emerging trends. Makeup artists serve as mentors, inspiring personal growth and experimentation within the beauty community.
How Makeup Artists Collaborate with Brands and Celebrities
The collaboration between makeup artists, brands, and celebrities is a driving force in the industry’s evolution. These partnerships often result in bestselling products, exclusive collections, and iconic red carpet moments that captivate global audiences.
Many makeup artists lend their expertise to product development, ensuring that launches resonate with real-world needs and preferences. Celebrity collaborations amplify reach and influence, turning signature looks into mainstream trends. Through these dynamic relationships, makeup artists continue to shape the direction of beauty for years to come.
Top 10 Makeup Artists to Follow for Stunning Looks in 2025
In 2025, the impact of makeup artists on global beauty trends is more powerful than ever. These creators are not only redefining looks but also shaping product launches, social conversations, and self-expression movements. Below, we spotlight the top 10 makeup artists whose vision and expertise are set to inspire and elevate your style in the coming year. Whether you are a beauty enthusiast or a professional, following these makeup artists will keep you at the forefront of innovation and artistry.
1. Pat McGrath
Pat McGrath, often called the “Mother of Makeup,” is a visionary in the world of makeup artists. Her influence spans high fashion, editorial, and runway looks, making her a true industry icon. Known for bold pigments, innovative textures, and avant-garde styles, Pat’s artistry sets the standard for creative expression.
Her client list includes Cardi B and Doja Cat, and she has been the lead artist for Italian Vogue covers for over two decades. On social media, Pat McGrath shares detailed breakdowns, behind-the-scenes content, and exclusive product launches that ignite trends worldwide.
As the founder of Pat McGrath Labs, she has redefined makeup with products that consistently sell out. If you want to stay ahead of beauty trends, following Pat ensures you never miss a moment of inspiration. The influence of makeup artists like Pat is also validated by industry reports such as IPSY's 2025 Beauty Discovery Report, which highlights how artist-founded brands are shaping the future of beauty.
2. Mary Phillips
Mary Phillips is a celebrity makeup artist who has become synonymous with glowing, flawless skin. Her signature technique, underpainting, took social media by storm and became a viral sensation in 2024. Mary’s approach emphasizes natural radiance, making her a favorite among stars like Hailey Bieber, Kendall Jenner, and Jennifer Lopez.
On Instagram, Mary offers professional tips, tutorials, and product recommendations, bridging editorial polish with wearable day-to-day looks. Her ability to blend classic glamour with fresh, modern vibes has cemented her status among top makeup artists. Following Mary ensures you learn the latest complexion techniques and celebrity-inspired trends.
3. Hung Vanngo
Hung Vanngo, a Vietnamese-Canadian talent, is celebrated for his versatility and creativity among makeup artists. He masterfully blends dreamy, soft-focus finishes with bold editorial statements, making his work instantly recognizable.
Hung’s impressive client roster features Selena Gomez, Amy Adams, Rose Byrne, and Gwyneth Paltrow. On social media, he regularly posts video tutorials and product breakdowns, offering insight into his process. Hung bridges avant-garde artistry with bridal beauty, making him a go-to source for adaptable inspiration across skin tones and styles.
Whether you are seeking a red carpet transformation or a bridal glow, Hung Vanngo’s artistry is a must-follow for 2025.
4. Sir John
Sir John is a global influencer and Beyoncé’s go-to artist, making a massive impact as one of the most influential makeup artists today. Known for flawless skin, bold eyes, and statement lips, Sir John’s signature looks have graced the world’s biggest stages.
His notable clients include Beyoncé, Naomi Campbell, and Joan Smalls. Sir John is active on social media, sharing tutorials, behind-the-scenes content, and personal insights about confidence and self-expression. His artistry fuses technical skill with empowerment, encouraging followers to embrace their individuality.
Sir John’s transformative glam is a source of daily inspiration for anyone passionate about makeup artistry.
5. Lisa Eldridge
Lisa Eldridge is a UK-based makeup artist, author, and creative director celebrated for her timeless elegance. Her signature looks blend vintage-inspired glamour with modern twists, appealing to both classic and contemporary tastes.
Clients such as Emma Roberts, Dua Lipa, and Kate Winslet trust Lisa for her expert touch. On social media, she provides in-depth tutorials, product reviews, and historical insights, educating her audience about the evolution of makeup.
As the founder of Lisa Eldridge Beauty, she is known for educational content and expert guidance. Following Lisa Eldridge offers a deep dive into classic beauty inspiration and product knowledge curated by one of the most trusted makeup artists.
6. Charlotte Tilbury
Charlotte Tilbury is a British makeup artist and entrepreneur, renowned for her glamorous red carpet looks and glowing skin techniques. As the founder of Charlotte Tilbury Beauty, she has brought accessible luxury to millions.
Her client list features Amal Clooney, Penelope Cruz, and Gigi Hadid. Charlotte shares celebrity transformations, product launches, and tutorials on her social platforms, making her artistry approachable for all.
Her ability to blend high-impact glamour with user-friendly products has made her “Pillow Talk” collection a global bestseller. If you want tips on achieving star-worthy looks, Charlotte Tilbury is the makeup artist to follow in 2025.
7. Mario Dedivanovic
Mario Dedivanovic has revolutionized the beauty world through his mastery of contouring. As one of the most influential makeup artists, Mario is the creative force behind Kim Kardashian’s iconic sculpted features.
He is also the founder of Makeup by Mario, offering tutorials, masterclasses, and innovative product launches. Mario’s signature looks include flawless finishes and smokey eyes that set global trends.
His contouring methods sparked a worldwide movement, and his educational content empowers both professionals and enthusiasts. Following Mario Dedivanovic ensures you are always in tune with the latest in makeup artistry.
8. Nam Vo
Nam Vo, affectionately known as the “Dewy Dumpling” queen, is an expert in radiant, skincare-centric makeup. Her focus on ultra-dewy, luminous skin has set her apart from other makeup artists.
Nam’s clients include Rosie Huntington-Whiteley and Chrissy Teigen. She shares skincare routines, glow techniques, and her favorite products on social media, emphasizing skin health as the foundation of beauty.
Her “dewy dumpling” trend is now a staple among beauty influencers. For tips on achieving glass-like skin and fresh, modern looks, Nam Vo is the makeup artist to watch in 2025.
9. Pati Dubroff
Pati Dubroff is Hollywood’s go-to artist for red carpet and editorial makeup. Her signature style features soft glam, fresh-faced beauty, and subtle enhancements that highlight natural features.
Pati’s clients include Margot Robbie, Lily Collins, and Priyanka Chopra. Her social media presence is filled with travel shots, behind-the-scenes glimpses, and product insights, providing a well-rounded view of her artistry.
Known for balancing natural beauty with high-impact results, Pati Dubroff’s understated elegance and practical advice make her one of the most respected makeup artists in the industry.
10. Gucci Westman
Gucci Westman is a celebrity makeup artist and the founder of Westman Atelier. She is recognized for her effortless, “no-makeup” makeup looks with luxurious finishes, setting her apart in the world of makeup artists.
Her clients include Reese Witherspoon and Jennifer Aniston. Gucci shares glimpses of family life, product launches, and application tips on social media. She is also a strong advocate for clean, skin-friendly beauty formulas.
Gucci Westman’s brand is a favorite among eco-conscious celebrities, making her a top source for minimalist beauty inspiration and clean product recommendations.
Makeup Artist Comparison Table
| Artist | Signature Look | Notable Clients | Unique Selling Point |
|---|---|---|---|
| Pat McGrath | Bold pigments, textures | Cardi B, Doja Cat | Founder of Pat McGrath Labs |
| Mary Phillips | Underpainting, glow | Hailey Bieber, Kendall Jenner | Viral complexion technique |
| Hung Vanngo | Soft-focus, editorial | Selena Gomez, Amy Adams | Versatility across styles |
| Sir John | Flawless, bold | Beyoncé, Naomi Campbell | Empowerment messages |
| Lisa Eldridge | Timeless, vintage | Dua Lipa, Kate Winslet | Historical makeup education |
| Charlotte Tilbury | Glamour, glowing skin | Amal Clooney, Gigi Hadid | Accessible luxury products |
| Mario Dedivanovic | Contour, smokey eye | Kim Kardashian, J. Lopez | Masterclasses, innovative tools |
| Nam Vo | Dewy, skincare-centric | Rosie Huntington-Whiteley | “Dewy dumpling” trend |
| Pati Dubroff | Soft glam, fresh face | Margot Robbie, Lily Collins | Natural beauty with impact |
| Gucci Westman | No-makeup, clean beauty | Reese Witherspoon, J. Aniston | Clean, skin-friendly formulas |
Following these makeup artists in 2025 guarantees access to the latest tutorials, product launches, and inspiration for every occasion. Their combined expertise will help you stay ahead of trends and develop your own unique style.
Signature Techniques and Trends to Watch in 2025
Staying ahead in beauty means watching how top makeup artists innovate each year. Their creative vision not only sets the tone for the industry, but also inspires millions to experiment with new looks. For 2025, a wave of signature techniques and trends are poised to dominate — from viral tutorials to red carpet moments.
Viral Makeup Techniques from Top Artists
Makeup artists are shaping the beauty landscape by introducing viral techniques that quickly gain traction online. In 2025, expect underpainting to remain a favorite, thanks to artists like Mary Phillips, who popularized this approach for achieving a natural, sculpted glow.
Dewy, radiant skin is another signature, championed by Nam Vo. Her methods for achieving a “glass skin” effect have become staples in tutorials across Instagram and TikTok. Bold graphic liners are also trending, with makeup artists showcasing creative shapes and vibrant colors.
Lists of viral techniques:
- Underpainting for seamless contour and highlight
- Dewy skin finishes for a luminous look
- Graphic liners in unexpected hues
By following these trends, makeup artists and enthusiasts alike can easily refresh their routines.
Product Innovations and Collaborations
The product landscape is evolving rapidly due to makeup artists launching their own brands and co-creating limited-edition collections. In 2025, expect to see innovative textures, pigments, and tools designed with both professionals and consumers in mind.
Many collaborations between artists and celebrities result in bestselling lines that quickly set new standards. For example, the buzz around artist-endorsed launches often leads to a surge in sales and social media engagement. For more on the latest in makeup artistry, check out Makeup trends and inspiration.
Key points:
- Artist-founded brands offer pro-level results
- Limited-edition collections spark excitement
- Product drops often sell out due to influencer buzz
These innovations keep makeup artists at the forefront of the beauty industry.
Red Carpet and Editorial Looks Setting the Tone
Red carpet events and high-fashion editorials continue to be showcases for the artistry of leading makeup artists. Award shows like the Oscars and events such as the Met Gala are prime opportunities for artists to unveil bold, memorable looks that quickly become global trends.
Iconic makeup moments from these events are frequently referenced in tutorials and social posts. The influence extends beyond celebrities, inspiring everyday beauty routines and product launches.
Examples include:
- Dramatic eyes and sculpted cheeks at award shows
- Effortless, glowing skin on magazine covers
- Statement lips setting seasonal color trends
By translating these looks, makeup artists make high fashion accessible to all.
Bridging Professional and Everyday Beauty
One of the most powerful shifts in 2025 is how makeup artists bridge the gap between professional techniques and everyday routines. Through virtual masterclasses, live Q&As, and interactive tutorials, artists are making advanced skills more accessible than ever.
Community engagement is key. Makeup artists frequently invite followers to ask questions, share results, and participate in challenges. This two-way interaction fosters learning and creativity.
Ways artists connect with followers:
- Hosting online and in-person workshops
- Sharing step-by-step guides for trending looks
- Providing feedback and personalized tips
As a result, both professionals and beginners can confidently adapt expert techniques to their own styles.
How to Engage with and Learn from Leading Makeup Artists
Discovering and learning from top makeup artists can elevate your skills, expand your creativity, and keep you ahead of the latest trends. Engaging with these professionals offers a direct window into the evolving world of beauty, allowing you to tap into expert knowledge and tailored inspiration.
Following on Social Media: Tips for Getting the Most Value
To truly benefit from the insights of makeup artists, curate your social feeds with intention. Follow artists whose styles resonate with your goals and interests. Set alerts for live tutorials, product launches, and interactive Q&A sessions to stay updated with real-time trends.
Engage in meaningful ways by commenting on posts, asking questions, and joining artist-hosted challenges. Many makeup artists share daily inspiration, tips, and exclusive content, helping you refine your skills and keep your routine fresh. Building a thoughtful feed ensures you never miss must-see techniques or industry updates.
Attending Masterclasses and Workshops
Masterclasses and workshops led by renowned makeup artists offer immersive learning experiences for all levels. Whether you attend in-person or virtually, these sessions provide hands-on demonstrations, personalized feedback, and opportunities to ask direct questions.
Notable artists like Makeup by Mario and Lisa Eldridge regularly host masterclasses covering everything from foundational techniques to advanced artistry. Attending these events can also help you network with fellow enthusiasts and professionals, fostering a sense of community and shared growth. Look for workshops that align with your interests and schedule for maximum benefit.
Leveraging Artist-Recommended Products and Tools
Relying on recommendations from makeup artists can help you build a pro-level kit with confidence. To distinguish genuine endorsements from paid promotions, look for artists who explain their product choices in detail and demonstrate real results.
Explore new launches and top picks from artist-founded brands, as these often reflect their expertise and artistry. For a comprehensive overview of popular options and collaborative collections, refer to this Guide to makeup brands. Investing in quality tools and products, as suggested by the experts, ensures you achieve flawless application and stay ahead of beauty innovations.
Building Your Own Signature Look Inspired by the Pros
Drawing inspiration from makeup artists is the first step to creating your unique look. Experiment with techniques, colors, and finishes seen in tutorials, but tailor each element to suit your features and lifestyle.
Embrace trial and error as you adapt professional methods to your routine. The best makeup artists encourage individuality and self-expression, so do not hesitate to put your own spin on trending styles. Over time, you will develop a signature that reflects both expert influence and personal flair.
As you follow these inspiring makeup artists and experiment with the latest techniques for 2025, remember that truly stunning looks start with healthy, confident skin. If you’re ready to elevate your beauty routine, consider adding targeted skincare into your arsenal—especially if blemishes have ever held you back from a flawless finish. Our potent blemish kit, powered by Manuka oil from New Zealand and a blend of triketone and Palmarosa oil, is designed to help you achieve the clear, radiant canvas every artist loves. Discover what a difference great skin can make—Buy now.